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There
are three critical, visible partners in the 'Playing
for Australia' concept:
1. The Abbotsford
Anglers Cricket Club
2. The Sponsor Product/Brand
3. The Sponsor Network
Twice a week for five weeks, the Sponsor Network will
premiere a new three minute episode, either built
into it's existing programming (ie. During the live
broadcasts of the ACB cricket, during the ACB Tour
Updates on 'Sports Tonight', as a segment on a variety
program such as 'The Panel' or 'Rove Live') or as
a stand alone 'advertisement/entertainment slot.
 The
key sponsors product and/or service will be incorporated
into the episode via logos on playing uniforms and
equipment, luggage and even ground signage. There
will also be additional subtle product placement,
where the players and supporters can be seen using
the sponsors brand.
Each episode will be 'brought to you by ' the official
sponsor, and their logo and an appropriate tagline
will be featured at the end of the update. This tagline
could be the brands' existing positioning, or an adapted
tagline to reflect the direct involvement with the
concept.
ie: This 'Playing for Australia' update proudly
brought to you by…
Heineken: No overpaid professional athletes. Just
real beer.
VB: You can get it playing for your country.
Puma: Chase your dreams.
Red Stripe: The Caribbean… cold.
Virgin Airlines: Dreams don't need to be expensive.
These partners will be the public face of the concept, the mini-documentary series. The sponsorship will be managed by FMG and behind the scenes, the
filming production will be produced and created by
BIG MAN WORDS & PICTURES PTY LTD.
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Alternatively,
a brand can be attached to the Australian Tour of
the Carribean without taking on the constraints and
official sameness of mainstream corporate sponsorship.
By taking a step outside of the box, a brand can own
a whole new emotional territory… the dreams and
passions of everyday, sport loving blokes.
In
a series of televised updates, 'Playing for Australia'
follows the trials and tribulations of The Other Carribean
Tour - The Abbotsford Anglers vs. The West Indies.
From
the pressures of team selection to the on-field dramas
of being hopelessly outclassed and intimidated by
some very talented, the Angler characters will keep
the entertainment rolling with an innovative and very
real energy.
The
reports will take us behind the scenes of an international
cricket tour in a tropical paradise. As well as including
updates on official and un-official tour matches,
the cameras will show us the dramas and comedy of
the world's most self-indulgent cricket team. As the
Anglers soak up the sights, sounds and spirits of
the reggae infused islands, the locals will be swept
up in their infectious sense of humour and occasion.
Three tour matches will be played under full international one-day cricket rules on spectacular cricket grounds against historically powerful clubs in Barbados, Trinidad and St. Vincent. The lower key scratch matches will be organised 'off the cuff' with colourful local teams and could take place anywhere from a school ground to a deserted beach in a poor fishing village.
